Branding & website voor de koploper in Workforce scholing
Alles voor WFM professionals onder één dak
WFM Academy, een samenwerkingsinitiatief tussen Coniche en Planmen, kwam bij ons terecht om hun nieuwe strategie, branding en website te realiseren. Ze zochten een platform dat intuïtief en gebruiksvriendelijk is, waardoor gebruikers zich moeiteloos kunnen inschrijven voor lessen of methodes en eenvoudig toegang hebben tot het aankopen van online methodes.
![WFM Academy Case Element iPad Mockup WFM Academy Case Element iPad Mockup](/imager/images/5354/WFM-Academy-Case-Element-iPad-Mockup-2_e0ae78429273310159dfa398ea2ba887.webp 100w, /imager/images/5354/WFM-Academy-Case-Element-iPad-Mockup-2_5f28a37dfffeac17d8504dfc1bc3d34b.webp 200w, /imager/images/5354/WFM-Academy-Case-Element-iPad-Mockup-2_9d774b89831857b4dfc965837c0ae6fd.webp 300w, /imager/images/5354/WFM-Academy-Case-Element-iPad-Mockup-2_616b2c32fb7bb9679ad560fc61635847.webp 400w, /imager/images/5354/WFM-Academy-Case-Element-iPad-Mockup-2_b52aeff1da97c6da6d7956e791a586c1.webp 500w, /imager/images/5354/WFM-Academy-Case-Element-iPad-Mockup-2_5472332afa344033d2bf9e7b6b9d883e.webp 600w, /imager/images/5354/WFM-Academy-Case-Element-iPad-Mockup-2_af599ee76a60a3ffac0b778428c6ae2f.webp 700w, /imager/images/5354/WFM-Academy-Case-Element-iPad-Mockup-2_5ae402c9837860cd6e4f65e304b3a5fa.webp 800w, /imager/images/5354/WFM-Academy-Case-Element-iPad-Mockup-2_6c0c164bd2b597ee32b68b8b5755bd2e.webp 1200w, /imager/images/5354/WFM-Academy-Case-Element-iPad-Mockup-2_353fe568217a4ecd8f2727f818d6534e.webp 1600w, /imager/images/5354/WFM-Academy-Case-Element-iPad-Mockup-2_4e57d52f89dc62001fa3deff5aab68af.webp 2400w)
Een branding die de strategie van WFM Academy ondersteunt
De toegankelijke werkwijze van de WFM Academy vormt de basis van hun strategie en merkconcept. We hebben gekozen voor vriendelijke, toegankelijke en betrouwbare kleuren om deze strategie en dit gevoel te onderbouwen. Belangrijk bij WFM Academy is dat, ondanks dat het een online platform is, de beschikbaarheid en het bijkomende gevoel niet mag afdoen aan het gevoel van een offline klaslokaal.
![WFM Academy Case Branding Visitekaartjes WFM Academy Case Branding Visitekaartjes](/imager/images/3707/WFM-Academy-Case-Branding-Visitekaartjes-2_e0ae78429273310159dfa398ea2ba887.webp 100w, /imager/images/3707/WFM-Academy-Case-Branding-Visitekaartjes-2_5f28a37dfffeac17d8504dfc1bc3d34b.webp 200w, /imager/images/3707/WFM-Academy-Case-Branding-Visitekaartjes-2_9d774b89831857b4dfc965837c0ae6fd.webp 300w, /imager/images/3707/WFM-Academy-Case-Branding-Visitekaartjes-2_616b2c32fb7bb9679ad560fc61635847.webp 400w, /imager/images/3707/WFM-Academy-Case-Branding-Visitekaartjes-2_b52aeff1da97c6da6d7956e791a586c1.webp 500w, /imager/images/3707/WFM-Academy-Case-Branding-Visitekaartjes-2_5472332afa344033d2bf9e7b6b9d883e.webp 600w, /imager/images/3707/WFM-Academy-Case-Branding-Visitekaartjes-2_af599ee76a60a3ffac0b778428c6ae2f.webp 700w, /imager/images/3707/WFM-Academy-Case-Branding-Visitekaartjes-2_5ae402c9837860cd6e4f65e304b3a5fa.webp 800w, /imager/images/3707/WFM-Academy-Case-Branding-Visitekaartjes-2_6c0c164bd2b597ee32b68b8b5755bd2e.webp 1200w, /imager/images/3707/WFM-Academy-Case-Branding-Visitekaartjes-2_353fe568217a4ecd8f2727f818d6534e.webp 1600w, /imager/images/3707/WFM-Academy-Case-Branding-Visitekaartjes-2_4e57d52f89dc62001fa3deff5aab68af.webp 2400w)
![WFM Academy Case iPhone Mockup WFM Academy Case iPhone Mockup](/imager/images/5362/WFM-Academy-Case-iPhone-Mockup_e0ae78429273310159dfa398ea2ba887.webp 100w, /imager/images/5362/WFM-Academy-Case-iPhone-Mockup_5f28a37dfffeac17d8504dfc1bc3d34b.webp 200w, /imager/images/5362/WFM-Academy-Case-iPhone-Mockup_9d774b89831857b4dfc965837c0ae6fd.webp 300w, /imager/images/5362/WFM-Academy-Case-iPhone-Mockup_616b2c32fb7bb9679ad560fc61635847.webp 400w, /imager/images/5362/WFM-Academy-Case-iPhone-Mockup_b52aeff1da97c6da6d7956e791a586c1.webp 500w, /imager/images/5362/WFM-Academy-Case-iPhone-Mockup_5472332afa344033d2bf9e7b6b9d883e.webp 600w, /imager/images/5362/WFM-Academy-Case-iPhone-Mockup_af599ee76a60a3ffac0b778428c6ae2f.webp 700w, /imager/images/5362/WFM-Academy-Case-iPhone-Mockup_5ae402c9837860cd6e4f65e304b3a5fa.webp 800w, /imager/images/5362/WFM-Academy-Case-iPhone-Mockup_6c0c164bd2b597ee32b68b8b5755bd2e.webp 1200w, /imager/images/5362/WFM-Academy-Case-iPhone-Mockup_353fe568217a4ecd8f2727f818d6534e.webp 1600w, /imager/images/5362/WFM-Academy-Case-iPhone-Mockup_4e57d52f89dc62001fa3deff5aab68af.webp 2400w)
![WFM Academy Case Branding Poster WFM Academy Case Branding Poster](/imager/images/3709/WFM-Academy-Case-Branding-Poster-2_e0ae78429273310159dfa398ea2ba887.webp 100w, /imager/images/3709/WFM-Academy-Case-Branding-Poster-2_5f28a37dfffeac17d8504dfc1bc3d34b.webp 200w, /imager/images/3709/WFM-Academy-Case-Branding-Poster-2_9d774b89831857b4dfc965837c0ae6fd.webp 300w, /imager/images/3709/WFM-Academy-Case-Branding-Poster-2_616b2c32fb7bb9679ad560fc61635847.webp 400w, /imager/images/3709/WFM-Academy-Case-Branding-Poster-2_b52aeff1da97c6da6d7956e791a586c1.webp 500w, /imager/images/3709/WFM-Academy-Case-Branding-Poster-2_5472332afa344033d2bf9e7b6b9d883e.webp 600w, /imager/images/3709/WFM-Academy-Case-Branding-Poster-2_af599ee76a60a3ffac0b778428c6ae2f.webp 700w, /imager/images/3709/WFM-Academy-Case-Branding-Poster-2_5ae402c9837860cd6e4f65e304b3a5fa.webp 800w, /imager/images/3709/WFM-Academy-Case-Branding-Poster-2_6c0c164bd2b597ee32b68b8b5755bd2e.webp 1200w, /imager/images/3709/WFM-Academy-Case-Branding-Poster-2_353fe568217a4ecd8f2727f818d6534e.webp 1600w, /imager/images/3709/WFM-Academy-Case-Branding-Poster-2_4e57d52f89dc62001fa3deff5aab68af.webp 2400w)
Krachtige website met overzichtelijke agenda
Een belangrijk element van de website is een overzichtelijke agenda. Het boeken van trainingen moest eenvoudig zijn, en er moest een duidelijk verschil zijn tussen het aanbod en de agenda-functie. Dit onderscheid hebben we geanalyseerd door middel van strategie, sitemap en wireframes, waarbij de principes van Cialdini worden toegepast. De gekozen stijl werd vervolgens ontworpen op basis van de merkstijl, waarin toegankelijkheid, persoonlijkheid en betrouwbaarheid centraal staan.
![WFM Academy Case User Interface WFM Academy Case User Interface](/imager/images/5367/WFM-Academy-Case-User-Interface_e0ae78429273310159dfa398ea2ba887.webp 100w, /imager/images/5367/WFM-Academy-Case-User-Interface_5f28a37dfffeac17d8504dfc1bc3d34b.webp 200w, /imager/images/5367/WFM-Academy-Case-User-Interface_9d774b89831857b4dfc965837c0ae6fd.webp 300w, /imager/images/5367/WFM-Academy-Case-User-Interface_616b2c32fb7bb9679ad560fc61635847.webp 400w, /imager/images/5367/WFM-Academy-Case-User-Interface_b52aeff1da97c6da6d7956e791a586c1.webp 500w, /imager/images/5367/WFM-Academy-Case-User-Interface_5472332afa344033d2bf9e7b6b9d883e.webp 600w, /imager/images/5367/WFM-Academy-Case-User-Interface_af599ee76a60a3ffac0b778428c6ae2f.webp 700w, /imager/images/5367/WFM-Academy-Case-User-Interface_5ae402c9837860cd6e4f65e304b3a5fa.webp 800w, /imager/images/5367/WFM-Academy-Case-User-Interface_6c0c164bd2b597ee32b68b8b5755bd2e.webp 1200w, /imager/images/5367/WFM-Academy-Case-User-Interface_353fe568217a4ecd8f2727f818d6534e.webp 1600w, /imager/images/5367/WFM-Academy-Case-User-Interface_4e57d52f89dc62001fa3deff5aab68af.webp 2400w)
![WFM Academy Case Element Landscape iPad Mockup WFM Academy Case Element Landscape iPad Mockup](/imager/images/5358/WFM-Academy-Case-Element-Landscape-iPad-Mockup_e0ae78429273310159dfa398ea2ba887.webp 100w, /imager/images/5358/WFM-Academy-Case-Element-Landscape-iPad-Mockup_5f28a37dfffeac17d8504dfc1bc3d34b.webp 200w, /imager/images/5358/WFM-Academy-Case-Element-Landscape-iPad-Mockup_9d774b89831857b4dfc965837c0ae6fd.webp 300w, /imager/images/5358/WFM-Academy-Case-Element-Landscape-iPad-Mockup_616b2c32fb7bb9679ad560fc61635847.webp 400w, /imager/images/5358/WFM-Academy-Case-Element-Landscape-iPad-Mockup_b52aeff1da97c6da6d7956e791a586c1.webp 500w, /imager/images/5358/WFM-Academy-Case-Element-Landscape-iPad-Mockup_5472332afa344033d2bf9e7b6b9d883e.webp 600w, /imager/images/5358/WFM-Academy-Case-Element-Landscape-iPad-Mockup_af599ee76a60a3ffac0b778428c6ae2f.webp 700w, /imager/images/5358/WFM-Academy-Case-Element-Landscape-iPad-Mockup_5ae402c9837860cd6e4f65e304b3a5fa.webp 800w, /imager/images/5358/WFM-Academy-Case-Element-Landscape-iPad-Mockup_6c0c164bd2b597ee32b68b8b5755bd2e.webp 1200w, /imager/images/5358/WFM-Academy-Case-Element-Landscape-iPad-Mockup_353fe568217a4ecd8f2727f818d6534e.webp 1600w, /imager/images/5358/WFM-Academy-Case-Element-Landscape-iPad-Mockup_4e57d52f89dc62001fa3deff5aab68af.webp 2400w)
![WFM Academy Case User Interface WFM Academy Case User Interface](/imager/images/5365/WFM-Academy-Case-User-Interface-2_e0ae78429273310159dfa398ea2ba887.webp 100w, /imager/images/5365/WFM-Academy-Case-User-Interface-2_5f28a37dfffeac17d8504dfc1bc3d34b.webp 200w, /imager/images/5365/WFM-Academy-Case-User-Interface-2_9d774b89831857b4dfc965837c0ae6fd.webp 300w, /imager/images/5365/WFM-Academy-Case-User-Interface-2_616b2c32fb7bb9679ad560fc61635847.webp 400w, /imager/images/5365/WFM-Academy-Case-User-Interface-2_b52aeff1da97c6da6d7956e791a586c1.webp 500w, /imager/images/5365/WFM-Academy-Case-User-Interface-2_5472332afa344033d2bf9e7b6b9d883e.webp 600w, /imager/images/5365/WFM-Academy-Case-User-Interface-2_af599ee76a60a3ffac0b778428c6ae2f.webp 700w, /imager/images/5365/WFM-Academy-Case-User-Interface-2_5ae402c9837860cd6e4f65e304b3a5fa.webp 800w, /imager/images/5365/WFM-Academy-Case-User-Interface-2_6c0c164bd2b597ee32b68b8b5755bd2e.webp 1200w, /imager/images/5365/WFM-Academy-Case-User-Interface-2_353fe568217a4ecd8f2727f818d6534e.webp 1600w, /imager/images/5365/WFM-Academy-Case-User-Interface-2_4e57d52f89dc62001fa3deff5aab68af.webp 2400w)
![WFM Academy Case Ux Elements WFM Academy Case Ux Elements](/imager/images/5368/WFM-Academy-Case-Ux-Elements_e0ae78429273310159dfa398ea2ba887.webp 100w, /imager/images/5368/WFM-Academy-Case-Ux-Elements_5f28a37dfffeac17d8504dfc1bc3d34b.webp 200w, /imager/images/5368/WFM-Academy-Case-Ux-Elements_9d774b89831857b4dfc965837c0ae6fd.webp 300w, /imager/images/5368/WFM-Academy-Case-Ux-Elements_616b2c32fb7bb9679ad560fc61635847.webp 400w, /imager/images/5368/WFM-Academy-Case-Ux-Elements_b52aeff1da97c6da6d7956e791a586c1.webp 500w, /imager/images/5368/WFM-Academy-Case-Ux-Elements_5472332afa344033d2bf9e7b6b9d883e.webp 600w, /imager/images/5368/WFM-Academy-Case-Ux-Elements_af599ee76a60a3ffac0b778428c6ae2f.webp 700w, /imager/images/5368/WFM-Academy-Case-Ux-Elements_5ae402c9837860cd6e4f65e304b3a5fa.webp 800w, /imager/images/5368/WFM-Academy-Case-Ux-Elements_6c0c164bd2b597ee32b68b8b5755bd2e.webp 1200w, /imager/images/5368/WFM-Academy-Case-Ux-Elements_353fe568217a4ecd8f2727f818d6534e.webp 1600w, /imager/images/5368/WFM-Academy-Case-Ux-Elements_4e57d52f89dc62001fa3deff5aab68af.webp 2400w)
Logo als symbool van interactie
Om de toegankelijke werkwijze in de branding te benadrukken, hebben we een logo ontworpen waarin de letter 'W' (van WFM) centraal staat. Deze letter symboliseert ook de (online) student die zijn hand opsteekt, alsof hij een vraag stelt. Dit positieve beeld wordt verder versterkt doordat de 'W' kan worden geïnterpreteerd als een juichend persoon of een glimlach.
![WFM Academy Case Logo Breakdown WFM Academy Case Logo Breakdown](/imager/images/3718/WFM-Academy-Case-Logo-Breakdown-2_e0ae78429273310159dfa398ea2ba887.webp 100w, /imager/images/3718/WFM-Academy-Case-Logo-Breakdown-2_5f28a37dfffeac17d8504dfc1bc3d34b.webp 200w, /imager/images/3718/WFM-Academy-Case-Logo-Breakdown-2_9d774b89831857b4dfc965837c0ae6fd.webp 300w, /imager/images/3718/WFM-Academy-Case-Logo-Breakdown-2_616b2c32fb7bb9679ad560fc61635847.webp 400w, /imager/images/3718/WFM-Academy-Case-Logo-Breakdown-2_b52aeff1da97c6da6d7956e791a586c1.webp 500w, /imager/images/3718/WFM-Academy-Case-Logo-Breakdown-2_5472332afa344033d2bf9e7b6b9d883e.webp 600w, /imager/images/3718/WFM-Academy-Case-Logo-Breakdown-2_af599ee76a60a3ffac0b778428c6ae2f.webp 700w, /imager/images/3718/WFM-Academy-Case-Logo-Breakdown-2_5ae402c9837860cd6e4f65e304b3a5fa.webp 800w, /imager/images/3718/WFM-Academy-Case-Logo-Breakdown-2_6c0c164bd2b597ee32b68b8b5755bd2e.webp 1200w, /imager/images/3718/WFM-Academy-Case-Logo-Breakdown-2_353fe568217a4ecd8f2727f818d6534e.webp 1600w, /imager/images/3718/WFM-Academy-Case-Logo-Breakdown-2_4e57d52f89dc62001fa3deff5aab68af.webp 2400w)
Iconen die de core business van WFM onderscheiden
Om duidelijk onderscheid te maken tussen de verschillende core business en oplossingen die WFM biedt, hebben we aangepaste iconen ontwikkeld. Deze iconen worden consequent gebruikt in de gehele branding van WFM.
![WFM Academy Case Ux Icons WFM Academy Case Ux Icons](/imager/images/5369/WFM-Academy-Case-Ux-Icons_e0ae78429273310159dfa398ea2ba887.webp 100w, /imager/images/5369/WFM-Academy-Case-Ux-Icons_5f28a37dfffeac17d8504dfc1bc3d34b.webp 200w, /imager/images/5369/WFM-Academy-Case-Ux-Icons_9d774b89831857b4dfc965837c0ae6fd.webp 300w, /imager/images/5369/WFM-Academy-Case-Ux-Icons_616b2c32fb7bb9679ad560fc61635847.webp 400w, /imager/images/5369/WFM-Academy-Case-Ux-Icons_b52aeff1da97c6da6d7956e791a586c1.webp 500w, /imager/images/5369/WFM-Academy-Case-Ux-Icons_5472332afa344033d2bf9e7b6b9d883e.webp 600w, /imager/images/5369/WFM-Academy-Case-Ux-Icons_af599ee76a60a3ffac0b778428c6ae2f.webp 700w, /imager/images/5369/WFM-Academy-Case-Ux-Icons_5ae402c9837860cd6e4f65e304b3a5fa.webp 800w, /imager/images/5369/WFM-Academy-Case-Ux-Icons_6c0c164bd2b597ee32b68b8b5755bd2e.webp 1200w, /imager/images/5369/WFM-Academy-Case-Ux-Icons_353fe568217a4ecd8f2727f818d6534e.webp 1600w, /imager/images/5369/WFM-Academy-Case-Ux-Icons_4e57d52f89dc62001fa3deff5aab68af.webp 2400w)